Real problems. Real engineering. Real outcomes.

Problem - Weekly manual CSV → GMC uploads causing stale ads and 8 hours/week of ops.

Solution - Node.js pipeline pulling from ERP, transforming and validating, submitting via Content API twice daily with retries.

Problem - Complex per-country requirements for language, currency, tax, and category mapping.

Solution - Per-market feed generator with translation service, currency handling, local tax/shipping, and per-country monitoring.

Problem - Widespread misrepresentation and image policy violations killing revenue.

Solution - Deep audit of feed ↔ website data, image compliance fixes, validation to prevent recurrence.

Problem - Manual updates, overselling, and cancellations across three channels.

Solution - Central Postgres source-of-truth with queue-driven sync, conflict rules, and per-channel monitoring.

Problem - Established GMC account with custom workflows needed migration without downtime.

Solution - Audit + backup, migration in a low-traffic window, config optimization, team training and docs.

Problem - No schema markup, missed rich results and lower CTR.

Solution - Product + Organization + BreadcrumbList JSON-LD with validation and monitoring.

Problem - Active feeds with weak performance: low impressions, low CTR, high CPC.

Solution - Attribute completion, image and title improvements, category corrections, ongoing monitoring.

Problem - Manual product + inventory updates from a bespoke ERP.

Solution - Middleware with transformation layer, queue-based reliability, real-time inventory sync, monitoring.